Our blog

See what’s happening and consider our take on it.

The Empowered Healthcare Consumer

How much do you know about your health? Do you know your blood pressure, your pulse, your BMI (body mass index), or how many steps you’ve taken today? With the recent influx of tools to monitor health, consumers don’t have to look beyond the grocery store, pharmacy,...

Culture Series: How We Developed Our Core Values

Early on in our cultural journey, we knew we needed something to get us aligned. So in late 2013, we launched an initiative to develop company core values that we could all live by. But before we could define values as a company, we needed to learn our values as...

Best Practices for Mobile on Digital Place-Based Media

Originally published on Digital Signage Connection's Ask The Board blog. Adding a mobile tactic to your in-store advertising efforts, digital place-based media or otherwise, can be extremely useful when it’s done well and for the right reasons. Providing a mobile site...

Merchandizing 4K TVs at Retail

How can retailers get consumers fired up about a new TV technology that promises photo-realistic sharp images, but faces two key hurdles to broad acceptance: a high price tag and a lack of shows to watch? That’s the challenge for merchandisers of 4K TVs, also known as...

Culture Series: Our Epiphany

In 2013 we had an epiphany. Although we had an amazingly talented group of hard working people at PRN, we knew we could be better. Every organization has a culture, whether unconscious or conscious. If an organization is unconscious about its culture, that culture is...

Fresh Perspectives on Shopper Engagement from the Shopper Expo

If last week’s outstanding Shopper Marketing Expo in Minneapolis is any indication, Shopper Marketing has finally exited those awkward teenage years, and is poised for the maturity that comes from knowing your place in the world. For Shopper Marketing that place is...

Rethinking our Site from the Inside Out

Every now and then a project comes along and the stars align. Building our new website was one of those projects. Everything just worked. We encouraged each other to run with ideas, we kept the process fluid, and we had a blast working together. The goal was to create...

The Science Behind In-Store Marketing

In-store marketing influences behavior on a level that often goes unnoticed by the majority of shoppers. Delivering an effective strategy is largely based on research and data analysis, which brands can use to create dynamic and targeted experiences.

Blending Traditional and Social Media: A Holistic Approach

Social media has evolved past marketing novelty and is now a mainstay in consumer branding strategies. While this concept has certainly established a solid foothold with brand managers and in the advertising world, the challenge for the modern marketer is to find that...