Why Cast a Net When you can Throw Spears?

Why Cast a Net When you can Throw Spears?

Imagine you’re on a deserted island, and you’re hungry with no food. Do you cast a cumbersome net to catch what you can, hoping that you’ll bring in a scrumptious fish among all the shells, seaweed and other questionable sea life? Or do you throw spears so you can...
Aiming Arrows at an Audience Bull’s Eye

Aiming Arrows at an Audience Bull’s Eye

Retail audiences come in all shapes and sizes, but savvy retailers know you can’t home in on a precise target without a strong “bow and arrow” strategy aimed at a clearly defined bull’s eye. In today’s digital world where each and every one of us,...