Merchandizing 4K TVs at Retail

Merchandizing 4K TVs at Retail

How can retailers get consumers fired up about a new TV technology that promises photo-realistic sharp images, but faces two key hurdles to broad acceptance: a high price tag and a lack of shows to watch? That’s the challenge for merchandisers of 4K TVs, also known as...
Culture Series: Our Epiphany

Culture Series: Our Epiphany

In 2013 we had an epiphany. Although we had an amazingly talented group of hard working people at PRN, we knew we could be better. Every organization has a culture, whether unconscious or conscious. If an organization is unconscious about its culture, that culture is...