Feb 14, 2019 | Case Studies
Major computer/software brand successfully promotes its range of computers with a compelling campaign on PRN’s Costco TV Network Campaign Objective An electronics brand drives consideration and purchase of its computers at Costco among the affluent Costco member base....
Feb 14, 2019 | Case Studies
Major TV brand successfully promotes its Smart TVs with an effective campaign on PRN’s Costco TV Network Campaign Objective A major TV brand influences purchase of its Smart TVs at Costco among the affluent Costco member base. Results The campaign delivered triple and...