Goals

Drive brand engagement and increase sales at C-stores with a compelling Walk-Up ad on PRN’s LIFT Network

Campaign

A month long campaign promoting a brand on the Walk-Up screen across 350 C-stores to:

  • Drive awareness and engagement of promoted brand
  • Increase sales

Results

%

Test Stores Campaign Sales Increase vs. Control Stores

%

Test Stores Campaign Sales Increase vs. Pre-Campaign Sales

%

Control Stores Campaign Sales Decrease vs. Pre-Campaign Sales

Walk-Up Campaign Impressions

Source: LIFT POS Retailer Data 2016, Campaign Dates: Q1, 2016, 350 approximate locations aired the campaign.
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