Goals
Drive brand engagement and increase sales at C-stores with a compelling Walk-Up ad on PRN’s LIFT Network
Campaign
A month long campaign promoting a brand on the Walk-Up screen across 350 C-stores to:
- Drive awareness and engagement of promoted brand
- Increase sales
Results
%
Test Stores Campaign Sales Increase vs. Control Stores
%
Test Stores Campaign Sales Increase vs. Pre-Campaign Sales
%
Control Stores Campaign Sales Decrease vs. Pre-Campaign Sales
Walk-Up Campaign Impressions
Source: LIFT POS Retailer Data 2016, Campaign Dates: Q1, 2016, 350 approximate locations aired the campaign.