Beverages Campaign

2020

Top beverage brand successfully increases sales on PRN’s Costco TV Network

Campaign Objective

A major water brand ran a month long campaign on the Costco TV Network in 130 selected Costco warehouses to:

  • drive awareness of the brand
  • promote an MVM offer available in all Costco warehouses
  • influence incremental sales of the brand
  • test the effectiveness of advertising on the Costco TV Network

Results

The campaign delivered strong incremental sales!

  • 20% increase in sales per test warehouse vs. national Costco sales average

Analytics Approach

The advertiser team selected 130 Costco warehouses to run the test and analyzed the Costco sales data.

Source: 2020 Advertiser Syndicated POS Data.

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