Goals
Drive incremental sales and increase C-store market share with PRN’s LIFT Network
Campaign
20 weeks across the national LIFT Network footprint with 4 promotional offers designed to:
- Drive incremental unit volume
- Increase category share
- Enhance trade offers and relationships
Results
Source: LIFT POS Retailer Data 2017, Campaign Dates: Q3 – Q4, 2017, National Campaign. Category – CSD – Carbonated Soft Drinks. Trigger conversion rate on trade promotion.