Goals
Drive incremental sales and increase C-store market share with PRN’s LIFT Network
Campaign
20 weeks across the national LIFT Network footprint with 4 promotional offers designed to:
- Drive incremental unit volume
- Increase category share
- Enhance trade offers and relationships
Results
%
Sales Increase vs. Pre-Campaign
Incremental Unit Sales
%
Sales Decrease Post Campaign
%
Average Trigger Conversion Rate
Impressions Delivered
%
Brand Share of Category
%
Increase in Brand Share of Category
Source: LIFT POS Retailer Data 2017, Campaign Dates: Q3 – Q4, 2017, National Campaign. Category – CSD – Carbonated Soft Drinks. Trigger conversion rate on trade promotion.
Scan
Suggest
Sell
