Goals

Drive incremental sales and increase C-store market share with PRN’s LIFT Network

Campaign

20 weeks across the national LIFT Network footprint with 4 promotional offers designed to:

  • Drive incremental unit volume
  • Increase category share
  • Enhance trade offers and relationships

Results

%

Sales Increase vs. Pre-Campaign

Incremental Unit Sales

%

Sales Decrease Post Campaign

%

Average Trigger Conversion Rate

Impressions Delivered

%

Brand Share of Category

%

Increase in Brand Share of Category

Source: LIFT POS Retailer Data 2017, Campaign Dates: Q3 – Q4, 2017, National Campaign. Category – CSD – Carbonated Soft Drinks. Trigger conversion rate on trade promotion.
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