Computer Chip Campaign
2024
To drive purchase at Costco, a top computer chip brand promotes its newly launched computer chip on PRN’s Costco TV Network
Increase brand awareness, showcase product attributes and drive purchase of the computer chip by running a multi-week campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in current and future purchase of the brand at Costco. Comparing mobile survey responses, during the campaign, from the exposed vs. control (baseline) Costco members, there was a:
- 13 percentage points increase in current purchase of the brand at Costco
- 13 percentage points increase in future purchase of the brand at Costco
at Costco
at Costco
An independent research partner, MFour Mobile Research, collected 400 mobile interviews during the campaign from November 26 to December 31, 2024 among Costco members who were in the market for a laptop at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
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