A gum/candy brand sought to boost brand awareness and increase sales by targeting LIFT Network’s audience of on the go c-store shoppers.
The brand ran a Walk Up and Upsell Activation campaign, which offered shoppers the option to add a pack of gum at full price. The 5-week national campaign saw positive results, with over 5,000 incremental units sold at the c-stores.


Sales Increase of Brand Family vs. Pre-Campaign

Incremental Units Purchased


Sales Increase of UPCS vs. Pre-Campaign

Source: Verifone Media POS Data 2016, Campaign Dates: September 12 – October 16, 2016, National Network Campaign (4,866 C-stores across a variety of retailers)
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