A major salty snack brand sought to drive sales volume in specific DMAs across the LIFT Network by targeting on-the-go consumers with a Walk Up spot and Custom Discount offer.
The promotion offered customers a Custom Discount when they added two bags of chips to their transaction. The offer drove impulse buys at the point of purchase. This regional campaign ran for 4 weeks in key c-stores resulting in over 28,000 incremental sales units.
Source: Verifone Media POS Data 2016, Campaign Dates: May 2 – May 29, 2016, Regional Network Campaign (AZ, SW, HL, MW, GL)