Goals
Increase sales, build brand equity and share of category with PRN’s LIFT Network
Campaign
A month long campaign on the LIFT Network across 500+ c-stores nationwide promoting multiple offers designed to:
- Drive incremental unit volume
- Increase share of category
- Enhance trade offers
Results
%
Increase vs. Pre-Campaign
Incremental Unit Sales
%
LIFT Driven Sales
Impressions Delivered
%
Increase in Brand Share of Category
Source: LIFT POS Retailer Data 2017, National Campaign – 2 campaigns avg, assumes LIFT is the only variable different when comparing pre vs. campaign sales.
Scan
Suggest
Sell
