Goals

Increase sales, build brand equity and share of category with PRN’s LIFT Network

Campaign

A month long campaign on the LIFT Network across 500+ c-stores nationwide promoting multiple offers designed to:

  • Drive incremental unit volume
  • Increase share of category
  • Enhance trade offers

Results

%

Increase vs. Pre-Campaign

Incremental Unit Sales

%

LIFT Driven Sales

Impressions Delivered

%

Increase in Brand Share of Category

Source: LIFT POS Retailer Data 2017, National Campaign – 2 campaigns avg, assumes LIFT is the only variable different when comparing pre vs. campaign sales.
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