Goals
Increase sales, build brand equity and share of category with PRN’s LIFT Network
Campaign
A month long campaign on the LIFT Network across 500+ c-stores nationwide promoting multiple offers designed to:
- Drive incremental unit volume
- Increase share of category
- Enhance trade offers
Results
Source: LIFT POS Retailer Data 2017, National Campaign – 2 campaigns avg, assumes LIFT is the only variable different when comparing pre vs. campaign sales.