Goals

Increase sales, build brand equity and share of category with PRN’s LIFT Network

Campaign

A month long campaign on the LIFT Network across 500+ c-stores nationwide promoting multiple offers designed to:

  • Drive incremental unit volume
  • Increase share of category
  • Enhance trade offers

Results

Chocolate Bars/Packs Case Study Stats

Source: LIFT POS Retailer Data 2017, National Campaign – 2 campaigns avg, assumes LIFT is the only variable different when comparing pre vs. campaign sales.

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