A leading computer OS brand successfully launches its product and drives purchase with a campaign on PRN’s Costco TV Network
Campaign Objective
Launch the product, build awareness of the product launch and drive purchase of the computer OS brand at Costco among Costco members who are in the market for a personal computer.
Results
Based on self reported Costco member mobile survey data, the campaign delivered double and triple digit increases in current and future purchase of the promoted brand, both at the warehouse and online at Costco. When comparing mobile survey responses from the Test vs. Control Costco members, there was a:
- 550% increase in current purchase of the brand
- 178% increase in likelihood to purchase the brand at the warehouse in the next 3 months
- 152% increase in likelihood to purchase the brand at the warehouse in the next 6 months
Overall the campaign recall was strong at 40%

Purchase*

3 Months at Costco
Research Approach
A third-party research partner, MFour Mobile Research, collected a total of 400 mobile interviews from November 2 to December 24, 2021, among Costco members who were in the market for a personal computer. There were 200 Costco members each in the Test and Control cells. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Computer OS study, Nov 2021, MFour, Mobile Research. Member data is based on mobile survey based self reported data. *Current Purchase is on the day of the interview.
More case studies
Smart TV with Installed Streaming Service Campaign
Smart TV brand promotes its brand and streaming service partnership and drives purchase with a campaign on PRN’s Costco TV Network
Baby Diapers Campaign
Major baby diaper brand successfully drives purchase with a strong campaign on PRN’s Costco TV Network
Beverages Campaign
A major water brand ran a month long campaign on the Costco TV Network in 130 selected Costco warehouses to influence incremental sales of the brand.
Flu Vaccine Campaign
A leading pharmaceutical brand ran a multi-screen unbranded campaign across 3,900 Walmart pharmacies to raise awareness and encourage shoppers to ask their healthcare provider about the vaccine.
Packaged Beverages Campaign
LIFT Network with Both Consumer Touchpoints, In-Transaction & Walk-Up Screens, Captures New Beverage Consumers
Computers Campaign
An electronics brand drives consideration and purchase of its computers at Costco among the affluent Costco member base.
Smart TV Campaign
A major TV brand influences purchase of its Smart TVs at Costco among the affluent Costco member base.
Energy Drink Campaign
LIFT Energizes Brand Sales Beyond Increase from Promo Offer and Signage
Salty Snacks Campaign
LIFT Prompts Stock-Up Salty Snacks Purchase