A leading computer OS brand successfully launches its product and drives purchase with a campaign on PRN’s Costco TV Network
Launch the product, build awareness of the product launch and drive purchase of the computer OS brand at Costco among Costco members who are in the market for a personal computer.
Based on self reported Costco member mobile survey data, the campaign delivered double and triple digit increases in current and future purchase of the promoted brand, both at the warehouse and online at Costco. When comparing mobile survey responses from the Test vs. Control Costco members, there was a:
- 550% increase in current purchase of the brand
- 178% increase in likelihood to purchase the brand at the warehouse in the next 3 months
- 152% increase in likelihood to purchase the brand at the warehouse in the next 6 months
Overall the campaign recall was strong at 40%
3 Months at Costco
A third-party research partner, MFour Mobile Research, collected a total of 400 mobile interviews from November 2 to December 24, 2021, among Costco members who were in the market for a personal computer. There were 200 Costco members each in the Test and Control cells. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Computer OS study, Nov 2021, MFour, Mobile Research. Member data is based on mobile survey based self reported data. *Current Purchase is on the day of the interview.
More case studies
Smart TV brand promotes its brand and streaming service partnership and drives purchase with a campaign on PRN’s Costco TV Network
Major baby diaper brand successfully drives purchase with a strong campaign on PRN’s Costco TV Network
A major water brand ran a month long campaign on the Costco TV Network in 130 selected Costco warehouses to influence incremental sales of the brand.
A leading pharmaceutical brand ran a multi-screen unbranded campaign across 3,900 Walmart pharmacies to raise awareness and encourage shoppers to ask their healthcare provider about the vaccine.
LIFT Network with Both Consumer Touchpoints, In-Transaction & Walk-Up Screens, Captures New Beverage Consumers
An electronics brand drives consideration and purchase of its computers at Costco among the affluent Costco member base.
A major TV brand influences purchase of its Smart TVs at Costco among the affluent Costco member base.
LIFT Energizes Brand Sales Beyond Increase from Promo Offer and Signage
LIFT Prompts Stock-Up Salty Snacks Purchase