Major computer/software brand successfully promotes its range of computers with a compelling campaign on PRN’s Costco TV Network
An electronics brand drives consideration and purchase of its computers at Costco among the affluent Costco member base.
The campaign delivered double-digit increases in likelihood to purchase the promoted brand in the next 30 days and next 6 months, in-store and online at Costco. When comparing responses from the Test vs. Control Costco members, there was a:
- 74% increase in likelihood to purchase the brand in-store in the next 30 days
- 32% increase in likelihood to purchase the brand in-store in the next 6 months
- 46% increase in likelihood to purchase the brand on the Costco website in the next 30 days
A large majority (75%) of the Test cell shoppers said they were more likely to research the brand at Costco because of the in-store campaign.
Purchase in Next
30 Days at Costco
Purchase in Next
30 Days at Costco.com
A third-party research partner, SoapBox Sample, collected a total of 400 online interviews from February 1 to 14, 2019. There were 200 Costco members in the Test cell and 200 in the Control cell. On average, it took 12 minutes for Costco members to complete the online survey.
Source: Electronics Study, February 2019, SoapBox Sample.
More case studies
A leading technology brand successfully launches an environmentally conscious campaign on PRN’s Costco TV Network
Smart TV brand promotes its brand and streaming service partnership and drives purchase with a campaign on PRN’s Costco TV Network
A leading computer OS brand successfully launches its product and drives purchase with a campaign on PRN’s Costco TV Network
Major baby diaper brand successfully drives purchase with a strong campaign on PRN’s Costco TV Network
A major water brand ran a month long campaign on the Costco TV Network in 130 selected Costco warehouses to influence incremental sales of the brand.
A leading pharmaceutical brand ran a multi-screen unbranded campaign across 3,900 Walmart pharmacies to raise awareness and encourage shoppers to ask their healthcare provider about the vaccine.
LIFT Network with Both Consumer Touchpoints, In-Transaction & Walk-Up Screens, Captures New Beverage Consumers
A major TV brand influences purchase of its Smart TVs at Costco among the affluent Costco member base.
LIFT Energizes Brand Sales Beyond Increase from Promo Offer and Signage
LIFT Prompts Stock-Up Salty Snacks Purchase