A well-known snack brand wanted to increase sales in the c-store. LIFT drove brand awareness by presenting consumers with a compelling offer at the point of purchase. The client opted to run a Walk Up spot to generate brand awareness and a Custom Discount offer to drive volume.
This 3-week campaign was a success, resulting in over 17,300 incremental unit sales at the targeted c-stores.
Source: Verifone Media POS Data 2016/2017, Campaign Dates: December 12, 2016 – January 1, 2017, Regional campaign (300 Sunoco locations)