Drive incremental sales, build brand presence and c-store market share with PRN’s LIFT Network
3 month long campaign on the LIFT Network across 500 c-stores nationwide promoting 7 offers designed to:
- Drive incremental unit volume
- Encourage trial and usage among competing e-cig users
- Build brand equity at c-store retail
Source: LIFT POS Retailer Data 2017, Campaign Dates: Q3 – Q4, 2017, National Campaign. Pre-campaign increase and % of total brand sales across individual offers. Trigger conversion rate across all triggers.