Goals

Drive incremental sales, build brand presence and c-store market share with PRN’s LIFT Network

Campaign

3 month long campaign on the LIFT Network across 500 c-stores nationwide promoting 7 offers designed to:

  • Drive incremental unit volume
  • Encourage trial and usage among competing e-cig users
  • Build brand equity at c-store retail

Results

E-Cigarette Case Study Stats

Source: LIFT POS Retailer Data 2017, Campaign Dates: Q3 – Q4, 2017, National Campaign. Pre-campaign increase and % of total brand sales across individual offers. Trigger conversion rate across all triggers.

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