Energy Drink Campaign

2019

LIFT Energizes Brand Sales Beyond Increase from Promo Offer and Signage

Campaign Background

A leading Energy Drink brand in partnership with PRN’s LIFT Network, ran a 2 month long Test vs. Control campaign spread across the Network footprint to:

  • Prove the LIFT Network works
  • Amplify existing trade offer
  • Drive incremental brand unit sales

Campaign Results

The 2 month long campaign comprehensively proved the LIFT Network drove incremental sales for the promoted energy brand, building market share at the c-store level

%

Test Store Brand Sales Net Increase vs. Control Stores

%

Test Stores Campaign Sales Increase vs. Pre-campaign Sales

%

Control Stores Campaign Sales Decrease vs. Pre-campaign Sales

Incremental Unit Sales

%

Brand Sales Driven by LIFT Network During Campaign

%

Highest Weekly Conversion Rate

Source: LIFT POS Retailer Data 2018, Campaign Dates: 11/7/18 – 1/1/19, Incremental sales is posted during campaign in Test Stores. Test vs. Control increase reflects key promoted flavors.
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