LIFT Energizes Brand Sales Beyond Increase from Promo Offer and Signage
Campaign Background
A leading Energy Drink brand in partnership with PRN’s LIFT Network, ran a 2 month long Test vs. Control campaign spread across the Network footprint to:
- Prove the LIFT Network works
- Amplify existing trade offer
- Drive incremental brand unit sales
Campaign Results
The 2 month long campaign comprehensively proved the LIFT Network drove incremental sales for the promoted energy brand, building market share at the c-store level
%
Test Store Brand Sales Net Increase vs. Control Stores
%
Test Stores Campaign Sales Increase vs. Pre-campaign Sales
%
Control Stores Campaign Sales Decrease vs. Pre-campaign Sales
Incremental Unit Sales
%
Brand Sales Driven by LIFT Network During Campaign
%
Highest Weekly Conversion Rate
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