Goals

Drive incremental sales and build market share for a leading Energy Drink brand with a captivating In-Transaction ad on PRN’s LIFT Network

Campaign

Year-long campaign spread across multiple phases on the LIFT Network footprint to:

  • Drive incremental unit sales
  • Amplify trade offers
  • Promote new and existing flavors

Results

%

Campaign Sales Driven by LIFT Network

Incremental Unit Sales

%

Campaign Sales Increase vs. Pre-Campaign

%

Highest Weekly Conversion Rate

In-Transaction Impressions Delivered

%

Post Campaign Sales Decrease

Source: LIFT POS Retailer Data 2017, Campaign Dates: Year-long 2017, Multiple phases across 450+ locations ~. Post campaign sales is compared to phase 4 of the year-long campaign, Incremental sales is posted during campaign.
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