Superdrug Screens roll out; Mamas & Papas App; and AIPIA Packaging Network – 20/04/2025
April 20, 2025
Story One
Superdrug rolls out 500 high-tech digital screens to enhance in-store experience
https://www.retailgazette.co.uk/blog/2025/04/superdrugdigital-screens/
Story Two
Mamas & Papas launches new app for parents
https://www.retailgazette.co.uk/blog/2025/04/mamas-and-papas-app/
Story Three
AIPIA launches packaging network to boost media and consumer engagement
https://www.packaginginsights.com/news/aipia-interactive-brand-packaging-network-launch.html
Hosted on Acast. See acast.com/privacy for more information.
Others also viewed
Omdia Predicts Scale; CPG Focussed on CTV and RM; Albertsons New Channels – 13/09/25
Kate and Jonathan look at the ‘explosive growth’ of retail media and what is behind the increase in investment. They then take on why cookies are losing their sweetness and why Albertson’s are matching brand ad spend.
Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open.
Interview with Collin Colburn – IAB VP, Commerce & Media – 09/09/25
Kate is joined by Collin Colburn Vice President, Commerce & Retail Media at IAB to discuss how IAB is working with retailers, brands, platforms and technology experts to bring clarity, collaboration and clear forms of appraisal to retail media. Looking at current concerns and as well as opportunities for growth, Collin shares what he is seeing across the marketplace and the areas of focus for IAB over the next year.
Walmart Welcomes Retail Media; BP x Axonet; Waitrose Smart Trollies? – 06/09/25
Jonathan and Kate discuss the ways in which retail media is offering economic certainty for Walmart and reasonable prices for its shoppers. They then turn to the news of BP and Axonet launching a retail media network in the US before looking at what UK grocer Waitrose might be planning with its very small trial of smart shopping trollies.
Omdia Predicts Scale; CPG Focussed on CTV and RM; Albertsons New Channels – 13/09/25
Kate and Jonathan look at the ‘explosive growth’ of retail media and what is behind the increase in investment. They then take on why cookies are losing their sweetness and why Albertson’s are matching brand ad spend.
Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open.
Interview with Collin Colburn – IAB VP, Commerce & Media – 09/09/25
Kate is joined by Collin Colburn Vice President, Commerce & Retail Media at IAB to discuss how IAB is working with retailers, brands, platforms and technology experts to bring clarity, collaboration and clear forms of appraisal to retail media. Looking at current concerns and as well as opportunities for growth, Collin shares what he is seeing across the marketplace and the areas of focus for IAB over the next year.