This campaign aimed to increase brand sales, by highlighting an in-market trade deal. The LIFT Network reached an audience of 100% on-the-go consumers with a Walk-Up spot and Upsell Activation.
The 12-week campaign was strong, resulting in over 70,000 incremental units sold in the targeted c-stores.
Source: Verifone Media POS Data 2016, Campaign Dates: August – October 2016, Targeted Network Campaign