An electronics brand drives consideration and purchase of its computers at Costco among the affluent Costco member base.
The campaign delivered double-digit increases in likelihood to purchase the promoted brand in the next 30 days and next 6 months, in-store and online at Costco. When comparing responses from the Test vs. Control Costco members, there was a:
- 74% increase in likelihood to purchase the brand in-store in the next 30 days
- 32% increase in likelihood to purchase the brand in-store in the next 6 months
- 46% increase in likelihood to purchase the brand on the Costco website in the next 30 days
A large majority (75%) of the Test cell shoppers said they were more likely to research the brand at Costco because of the in-store campaign.
A third-party research partner, SoapBox Sample, collected a total of 400 online interviews from February 1 to 14, 2019. There were 200 Costco members in the Test cell and 200 in the Control cell. On average, it took 12 minutes for Costco members to complete the online survey.
Source: Electronics Study, February 2019, SoapBox Sample.