LIFT Network with Both Consumer Touchpoints, In-Transaction & Walk-Up Screens, Captures New Beverage Consumers
Campaign Background
A leading beverage brand ran a 2 month long Test vs. Control campaign across the LIFT Network to:
- Quantify benefit of c-stores using both LIFT screen elements in tandem versus c-stores with stand alone screen elements or c-stores without LIFT (Control)
- Amplify existing trade offer
- Drive incremental brand unit sales
Campaign Results
The 2 month long campaign comprehensively proved that c-stores with both In-Transaction and Walk-Up screen elements used in tandem, significantly drove incremental sales for the promoted brand versus c-stores with stand alone screen elements or without LIFT
Net Increase in Average Weekly Units Sold vs. Control: Engaging current & new beverage consumers
- Trade Pricing plus LIFT offers AND Walk-Up 21.4%
- Trade pricing plus LIFT In-Transaction Offers 11.8%
- Trade pricing plus LIFT Walk-Up Screen 11.6%
Net Increase vs. Control: Highest in c-stores with both screen elements
%
Capturing New Consumers: Average Weekly Incidence Baskets
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