Marketing / Business Objective

Drive awareness and influence purchase of leading TV brand using the 4KTV Network.

 

Media & Creative Strategy

  • Client Supplied :15 spot
  • Spot delivers strong call-to-action
  • Base package frequency of six times per hour
  • Four week campaign

Research Methodology

  • 600+ exit interviews
  • Conducted by The Nielsen Company

Results

  • 34% Ad Recall, twice the recall of Traditional TV (Unaided Ad Recall is high at 15%)
  • 51% Purchase Influence (top 2 box)
Source: 4K TV Viewership study, The Nielsen Company, 2016. Ad Recall Stats: TV Dimensions (Directional Comparison). Purchase influence – Top 2 Box scores.
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