Marketing / Business Objective
Drive awareness and influence purchase of leading TV brand using the 4KTV Network.
Media & Creative Strategy
- Client Supplied :15 spot
- Spot delivers strong call-to-action
- Base package frequency of six times per hour
- Four week campaign
Research Methodology
- 600+ exit interviews
- Conducted by The Nielsen Company
Results
- 34% Ad Recall, twice the recall of Traditional TV (Unaided Ad Recall is high at 15%)
- 51% Purchase Influence (top 2 box)
Source: 4K TV Viewership study, The Nielsen Company, 2016. Ad Recall Stats: TV Dimensions (Directional Comparison). Purchase influence – Top 2 Box scores.