Marketing / Business Objective

Drive awareness and influence sign-up of leading credit card brand using the 4KTV Network.

 

Media & Creative Strategy

  • Client Supplied spot
  • Spot delivers strong call-to-action
  • Base package frequency of six times per hour
  • Multi-week campaign

Research Methodology

  • 600+ exit interviews
  • Conducted by The Nielsen Company

Results

  • 39% Ad Recall, twice the recall of Traditional TV (Unaided Ad Recall is high at 21%)
  • 61% High Likelihood to apply (top 2 box)
Source: 4K TV Viewership study, The Nielsen Company, 2016. Likelihood to apply is among non card holders.
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