Marketing / Business Objective
Drive awareness and influence sign-up of leading credit card brand using the 4KTV Network.
Media & Creative Strategy
- Client Supplied spot
- Spot delivers strong call-to-action
- Base package frequency of six times per hour
- Multi-week campaign
Research Methodology
- 600+ exit interviews
- Conducted by The Nielsen Company
Results
- 39% Ad Recall, twice the recall of Traditional TV (Unaided Ad Recall is high at 21%)
- 61% High Likelihood to apply (top 2 box)
Source: 4K TV Viewership study, The Nielsen Company, 2016. Likelihood to apply is among non card holders.