This campaign, aimed at giving specific SKUs a sales jolt, targeted our LIFT Network audience of on-the-go shoppers.
The brand engaged shoppers with a Walk Up spot, while the Upsell Activation offered shoppers the option to add a single serving of the coffee at full price.
This campaign ran successfully for almost 6 weeks with over 17,000 incremental units sold at the targeted c-stores.

%

Sales Increase vs. Pre-Campaign

Incremental Units Purchased

%

Sales Increase vs. Control Sites

Source: Verifone Media POS Data 2016, Campaign Dates: May 16 – October 9, 2016, Targeted Network Campaign (1,070 C-stores across key regions)
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