LIFT Prompts Stock-Up Salty Snacks Purchase
Campaign Background
A leading snacks manufacturer, in partnership with PRN’s LIFT Network, ran an eight-week campaign at 7-Eleven Horizon stores designed to:
- Advertise and amplify a 2-for $5 trade offer valid on large-size bags of two chip brands
- Encourage large pack stock-up within a class of trade typically known for single-serve sales
Campaign Results
- Sales of the promoted products climbed by 15% while the LIFT campaign was running, and then declined 28% after the campaign ended
- 11% of total sales of the promoted products were driven by LIFT during the campaign
- One in six shoppers, when prompted by LIFT, opted to add a second large bag of chips to their order – the type of stock-up purchase typically only found in grocery and mass channels
%
Campaign Weekly Unit Sales Increase vs. Pre-Campaign
%
Campaign Weekly Unit Sales Decrease After Campaign End
Incremental Campaign Weekly Unit Sales
%
Brand Unit Sales Driven by LIFT During Campaign
%
Average Campaign Conversion Rate
Scan
Suggest
Sell
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