Campaign Background

A leading snack brand, in partnership with PRN’s LIFT Network, ran an eight-week campaign at 7-Eleven Horizon stores designed to:

  • Advertise and amplify a 2-for-$4 trade offer
  • Drive incremental unit sales
  • Build market share

Campaign Results

  • Almost one in four buyers of the promoted snack product opted to add a second unit to their order when presented with the 2-for offer on the LIFT screens
  • Total sales of the promoted snack product more than doubled during the campaign, and then declined sharply after the campaign ended
  • Roughly 15% of the total sales for the product were driven by LIFT during the campaign

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Campaign Weekly Unit Sales Increase vs. Pre-Campaign

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Campaign Weekly Unit Sales Decrease After Campaign End

Incremental Campaign Weekly Unit Sales

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Brand Unit Sales Driven by LIFT During Campaign

%

Average Campaign Conversion Rate

Source: LIFT POS Retailer Data 2018, Campaign Dates: 5/2 – 7/4/18 (Pre Sales: WE 3.17 – 5.5, Post Sales: 7.7 – 8.25, Campaign Sales: 5.12 – 6.30). Key KPI: Weekly Sales: Average weekly units sold.

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