Campaign Background
A leading snack brand, in partnership with PRN’s LIFT Network, ran an eight-week campaign at 7-Eleven Horizon stores designed to:
- Advertise and amplify a 2-for-$4 trade offer
- Drive incremental unit sales
- Build market share
Campaign Results
- Almost one in four buyers of the promoted snack product opted to add a second unit to their order when presented with the 2-for offer on the LIFT screens
- Total sales of the promoted snack product more than doubled during the campaign, and then declined sharply after the campaign ended
- Roughly 15% of the total sales for the product were driven by LIFT during the campaign
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Campaign Weekly Unit Sales Increase vs. Pre-Campaign
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Campaign Weekly Unit Sales Decrease After Campaign End
Incremental Campaign Weekly Unit Sales
%
Brand Unit Sales Driven by LIFT During Campaign
%
Average Campaign Conversion Rate
Source: LIFT POS Retailer Data 2018, Campaign Dates: 5/2 – 7/4/18 (Pre Sales: WE 3.17 – 5.5, Post Sales: 7.7 – 8.25, Campaign Sales: 5.12 – 6.30). Key KPI: Weekly Sales: Average weekly units sold.
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