Dayton, OH, October 2, 2018—STRATACACHE will showcase the latest marketing technology, focused on convenience store retail transformation — improved checkout, cashier enablement and shopper activation — at this year’s National Association of Convenience Stores (NACS) Show 2018. The STRATACACHE family of companies, including PRN and Optika Display, will have technology and experts on hand to discuss innovative shopper engagement and martech digital solutions in STRATACACHE booth #6217 at the event, being held October 8–10 in Las Vegas.
Additionally, Jeff Griffin, EVP Retail Media Networks at STRATACACHE will be providing convenience store consultations to retailers to help confront industry competition. He stated that “Top of mind for c-store operators today is the impact of potential cashier-free automation that’s on the near horizon. A healthy balance of automation and personalized shopper engagement throughout the store can be the catalyst for increasing comp store sales,” said Jeff. “C-store operators are going to win the battle for basket share through loyalty, driving impulse purchases and delivering a store visit that’s memorable and enjoyable.” To schedule a convenience store consultation with Jeff, visit https://www.stratacache.com/nacs-2018/.
Solutions on display in STRATACACHE booth #6217 include:
- LIFT Network: Create new sales opportunities at checkout by promoting relevant add-on items with the LIFT shopper activation platform. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. The offer is accepted when the customer activates the touchscreen, delivering a seamless upsell experience at the point of sale. The LIFT platform has proven success – it is currently deployed on 2,600+ screens at leading convenience stores. Its flexible hardware configuration easily fits into any retail environment. With a sleek and durable touchscreen that integrates with your existing POS system and loyalty program, LIFT provides a sophisticated all-in-one retail solution.
- Cold Vault/Interactive Display Coolers: This solution displays full-motion video of a featured product on cold vault doors, featuring our Primasee interactive touchscreen displays, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, content can also include a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass. Additionally, the content can be monetized to generate ad revenue from partner brands. Primasee LCD displays come in multiple sizes for flexibility in deployment, including retrofitting existing store assets, to new cooler and freezer installations.
- Digital Menu Boards and Ordering Queue: Ordering and waiting for your order is as entertaining as it is efficient with our ordering queue solution. Guests use a tablet to quickly, easily place their sandwich order, taking a selfie and entering their name during the ordering process. When their order is ready, their own picture and name pop up on eye catching, large-format digital menu board displays, creating an engaging, personalized experience while promoting shorter lines and increased order accuracy at the counter.
Learn more and schedule a booth/media tour at https://www.stratacache.com/nacs-2018/.
STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.