A major water brand ran a month long campaign on the Costco TV Network in 130 selected Costco warehouses to:
- drive awareness of the brand
- promote an MVM offer available in all Costco warehouses
- influence incremental sales of the brand
- test the effectiveness of advertising on the Costco TV Network
The campaign delivered strong incremental sales!
- 20% increase in sales per test warehouse vs. national Costco sales average
The advertiser team selected 130 Costco warehouses to run the test and analyzed the Costco sales data.
Source: 2020 Advertiser Syndicated POS Data.