Flavored Sparkling Water Campaign
2025
To launch a new flavor at Costco, a top flavored sparkling water brand launches a successful multi-month campaign on PRN’s Costco TV Network
Launch and promote a new flavored sparkling water at Costco and drive its purchase by running a targeted multi-month campaign on the Costco TV Network
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the newly launched brand at the warehouse. When comparing mobile survey responses between Costco members who are exposed to the ad versus members who were not, there was a:
- 19 percentage points significant lift in current purchase of the brand at Costco
- 23 percentage points significant lift in future purchase of the brand at Costco
A third-party independent research partner, MFour Mobile Research, collected a total of 400 mobile interviews during the campaign from May to h 2025, among Costco members who were in the market for a stain remover at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
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