To drive purchase at Costco, a top pet meds (for dogs) brand launches a successful multi-month campaign on PRN’s Costco TV Network
Campaign Objective
Promote the brand and drive its purchase at Costco by running a multi-month campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at the warehouse. When comparing mobile survey responses between Test and Control shoppers
- 21 percentage points significant lift in purchase of the advertised brand during the campaign at Costco
- 27 percentage points significant lift in visits to the Costco pharmacy to shop for pet meds for dogs
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 310 mobile interviews during the campaign in Q2 2026, among Costco members in the market for pet meds for dogs at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Pet Meds Study, Q2 2026, MFour Mobile Research. Member data is based on mobile survey based self reported data.