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Flavored Sparkling Water Campaign

2025

PRN Costco TV Network - Flavored Sparkling Water Campaign 2025

To launch a new flavor at Costco, a top flavored sparkling water brand launches a successful multi-month campaign on PRN’s Costco TV Network

Campaign Objective

Launch and promote a new flavored sparkling water at Costco and drive its purchase by running a targeted multi-month campaign on the Costco TV Network

Results

Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the newly launched brand at the warehouse. When comparing mobile survey responses between Costco members who are exposed to the ad versus members who were not, there was a:

  • 19 percentage points significant lift in current purchase of the brand at Costco
  • 23 percentage points significant lift in future purchase of the brand at Costco
Flavored Sparkling Water Campaign 2025 - Current Purchase at Costco Graph
Current Purchase at Costco
Flavored Sparkling Water Campaign 2025 - Future Purchase at Costco Graph
Future Purchase at Costco
Research Approach

A third-party independent research partner, MFour Mobile Research, collected a total of 400 mobile interviews during the campaign from May to h 2025, among Costco members who were in the market for a stain remover at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.

Source: Flavored Sparkling Water, Study, July 2025, MFour Mobile Research. Member data is based on mobile survey based self reported data.

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