Welcome back to This Week in Retail Media, your weekly round-up of all things retail media networks, hosted by Kate Dixon and Jonathan Rosen. This week, we dig into how beauty brands, grocers, and department stores are getting more creative to drive engagement both on and off-site.
Stories covered:
– Sephora partners with Lyft to offer ride credits and in-stores perks.
– The John Lewis Partnership explores off-site retail media opportunities, expanding its reach beyond owned platforms.
– Just Eat launches a summer membership push, targeting increased loyalty and frequency during peak takeaway season.

Kate and Jonathan dig into CVS Health’s new ad partnership with Reddit—smart targeting or privacy risk? Plus, grocery giants go digital at Cannes, and David’s Bridal tests an AI wedding planner.

This week we’re switching it up! Ahead of Cannes Lions, Kate sits down with Sarah Manzano, Principal Analyst at eMarketer, to dive into retail media vs commerce media, data, loyalty, and measurement. Sarah’s making her Cannes debut and shares what she’s excited about and what trends to watch. No Jonathan this week – but expect a full south of France debrief soon!