Interview with Collin Colburn - IAB VP, Commerce & Media - 09/09/25 - PRN a STRATACACHE company

Interview with Collin Colburn – IAB VP, Commerce & Media – 09/09/25

Sep 09, 2025

PRN and Pursuant Health Renew Advertising Sales Agreement

Kate is joined by Collin Colburn Vice President, Commerce & Retail Media at IAB to discuss how IAB is working with retailers, brands, platforms and technology experts to bring clarity, collaboration and clear forms of appraisal to retail media. Looking at current concerns and as well as opportunities for growth, Collin shares what he is seeing across the marketplace and the areas of focus for IAB over the next year.

Find out more about the work of IAB at iab.com

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