This week we’re switching it up! Ahead of Cannes Lions, Kate sits down with Sarah Manzano, Principal Analyst at eMarketer, to dive into retail media vs commerce media, data, loyalty, and measurement. Sarah’s making her Cannes debut and shares what she’s excited about and what trends to watch. No Jonathan this week – but expect a full south of France debrief soon!

In this very UK-centric episode of This Week in Retail Media, Kate and Jonathan dive into the hottest retail media stories making waves. Brits are pledging their loyalty like never before, a brand – retail media network has launched in the UK,and H&B are making wellness moves with watching.

This week we are keeping it tight but loaded. Kate and Jonathan unpack Airbnb’s ambitious app overhaul – think personal chefs, spa days, and celeb-backed experiences (no room booking required). Plus, a slick new AI functionality that could change how we shop is making waves in retail in media.