The WARC study on AI; Frasers Group RMN; Chuck. E Cheese Media Network! – 16/05/2025
May 16, 2025
Amni-Channel, Omni-tronic? Kate and Jonathan discuss exactly how we should be referring to the new retail media network from Chuck E Cheese. The importance that marketers are placing on measurement (and rightly so), and why the launch of a retail media network by Frasers Group is exciting stuff.
There is still time to register your interest for th STRATACACHE Cannes events:
VIP Retail Media Changemakers Experience on June 17th here: https://bit.ly/4ljnD4m
VIP In-Store Measurement Breakfast on June 18th here: http://bit.ly/438VF4h
Meet the PRN team at FMCG In-Store and Ecommerce event in London on June 10th
https://retailx.events/fmcg-instore-ecommerce/
Story One
AI accelerates advertising measurement, but advertisers still lack a complete view of ROI, WARC study finds
https://internetretailing.net/ai-accelerates-advertising-measurement-but-advertisers-still-lack-a-complete-view-of-roi-warc-study-finds/
Story Two
Frasers Group launches retail media network
https://www.marketing-beat.co.uk/2025/05/13/frasers-group-retail-media/
Story Three
Chuck E. Cheese Launches Branded Media Network
https://www.mediapost.com/publications/article/405723/chuck-e-cheese-launches-branded-media-network.html?edition=138395
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