The WARC study on AI; Frasers Group RMN; Chuck. E Cheese Media Network! – 16/05/2025
May 16, 2025
Amni-Channel, Omni-tronic? Kate and Jonathan discuss exactly how we should be referring to the new retail media network from Chuck E Cheese. The importance that marketers are placing on measurement (and rightly so), and why the launch of a retail media network by Frasers Group is exciting stuff.
There is still time to register your interest for th STRATACACHE Cannes events:
VIP Retail Media Changemakers Experience on June 17th here: https://bit.ly/4ljnD4m
VIP In-Store Measurement Breakfast on June 18th here: http://bit.ly/438VF4h
Meet the PRN team at FMCG In-Store and Ecommerce event in London on June 10th
https://retailx.events/fmcg-instore-ecommerce/
Story One:
AI accelerates advertising measurement, but advertisers still lack a complete view of ROI, WARC study finds
Story Two:
Frasers Group launches retail media network
https://www.marketing-beat.co.uk/2025/05/13/frasers-group-retail-media/
Story Three:
Chuck E. Cheese Launches Branded Media Network
Hosted on Acast. See acast.com/privacy for more information.
Others also viewed
Tesco LiveRamp; Home Depot x Yahoo; GoPuff x Disney – 09/08/25
Kate and Jonathan take a whistlestop tour through the most interesting retail media stories of the last week. The two share admiration for the work of Tesco, Liveramp and Orange Apron Media before, inspired by the launch of GoPuff’s ‘Concession Stand’, thinking about when they might order snacks through the screen.
i-media Launches PitStop; Inmar x UpShop; Consumers Don’t Like AI – 02/08/25
Retail media hits the road this week as Jonathan and Kate discuss the merits of new motorway membership scheme, Pitstop, from i-media. Linking promotions to availability is also explored following the recent Inmar Intelligence and Upshop partnership and is a restaurant robot really AI?
Latest IAB Report; Co-Op Breach Apology; Sainsbury’s Your Nectar Prices – 27/07/25
How do European brands, agencies and retail media networks feel about Retail Media? Kate and Jonathan explore the results of IAB Europe’s Attitudes to Retail Media Report and ask why many still seem lukewarm on in-store. The presenters also discuss how the recent Co-op cyber attack may impact data surveillance and what may result from making loyalty offers a weekly event as Sainsburys roll out ‘Your Nectar Prices’ across all platforms including in-store.
Currys Connected Media Expands Offering into Stores with PRN
Currys is pleased to announce the expansion of Currys Connected Media into all its UK&I stores. Partnering with in-store media specialist PRN (a STRATACACHE company), the leading omnichannel retailer is enhancing its already flourishing retail media network.
PRN Appoints Sales Director for Media Growth in Canada
Jason Bauer will drive advertising growth for PRN’s organic and new retailer in-store ad networks in the Canadian marketplace