Zenpase gets Emotional; Lyft Teams with StackAdapt; and AIPIA Packaging Network (Again) – 26/04/2025
April 26, 2025

Join Chris Riegel at P2PI’s Retail Media Summit (May 6-8th) in Rosemount, Illinois https://events.p2pi.com/retailmediasummit2025
Chris Riegel also delivers a keynote as part of Retail MediaX in London on May 13th
https://retailx.events/retailmediax/
Story One
LG brings ‘emotionally aware’ targeted advertising to CTV via Zenapse
https://www.streamtvinsider.com/advertising/lg-brings-emotionally-aware-targeted-advertising-ctv-zenapse
Story Two
Lyft Media teams with StackAdapt for programmatic in-app advertising
https://www.marketingdive.com/news/lyft-media-stackadapt-programmatic-in-app-advertising/745437/
Story Three
AIPIA launches Interactive Brand Packaging Network to transform packaging into dynamic media channel
https://marcommnews.com/aipia-launches-interactive-brand-packaging-network-to-transform-packaging-into-dynamic-media-channel/
Others also viewed
Omdia Predicts Scale; CPG Focussed on CTV and RM; Albertsons New Channels – 13/09/25
Kate and Jonathan look at the ‘explosive growth’ of retail media and what is behind the increase in investment. They then take on why cookies are losing their sweetness and why Albertson’s are matching brand ad spend.
Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open.
Interview with Collin Colburn – IAB VP, Commerce & Media – 09/09/25
Kate is joined by Collin Colburn Vice President, Commerce & Retail Media at IAB to discuss how IAB is working with retailers, brands, platforms and technology experts to bring clarity, collaboration and clear forms of appraisal to retail media. Looking at current concerns and as well as opportunities for growth, Collin shares what he is seeing across the marketplace and the areas of focus for IAB over the next year.
Walmart Welcomes Retail Media; BP x Axonet; Waitrose Smart Trollies? – 06/09/25
Jonathan and Kate discuss the ways in which retail media is offering economic certainty for Walmart and reasonable prices for its shoppers. They then turn to the news of BP and Axonet launching a retail media network in the US before looking at what UK grocer Waitrose might be planning with its very small trial of smart shopping trollies.

Omdia Predicts Scale; CPG Focussed on CTV and RM; Albertsons New Channels – 13/09/25
Kate and Jonathan look at the ‘explosive growth’ of retail media and what is behind the increase in investment. They then take on why cookies are losing their sweetness and why Albertson’s are matching brand ad spend.
Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open.

Interview with Collin Colburn – IAB VP, Commerce & Media – 09/09/25
Kate is joined by Collin Colburn Vice President, Commerce & Retail Media at IAB to discuss how IAB is working with retailers, brands, platforms and technology experts to bring clarity, collaboration and clear forms of appraisal to retail media. Looking at current concerns and as well as opportunities for growth, Collin shares what he is seeing across the marketplace and the areas of focus for IAB over the next year.