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Zenpase gets Emotional; Lyft Teams with StackAdapt; and AIPIA Packaging Network (Again) – 26/04/2025

April 26, 2025

PRN and Pursuant Health Renew Advertising Sales Agreement

Join Chris Riegel at P2PI’s Retail Media Summit (May 6-8th) in Rosemount, Illinois https://events.p2pi.com/retailmediasummit2025

Chris Riegel also delivers a keynote as part of Retail MediaX in London on May 13th

https://retailx.events/retailmediax/

Story One:

LG brings ‘emotionally aware’ targeted advertising to CTV via Zenapse

https://www.streamtvinsider.com/advertising/lg-brings-emotionally-aware-targeted-advertising-ctv-zenapse

Story Two:

Lyft Media teams with StackAdapt for programmatic in-app advertising

https://www.marketingdive.com/news/lyft-media-stackadapt-programmatic-in-app-advertising/745437/

Story Three:

AIPIA launches Interactive Brand Packaging Network to transform packaging into dynamic media channel

https://marcommnews.com/aipia-launches-interactive-brand-packaging-network-to-transform-packaging-into-dynamic-media-channel/

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Currys Connected Media Expands Offering into Stores with PRN

Currys Connected Media Expands Offering into Stores with PRN

Currys is pleased to announce the expansion of Currys Connected Media into all its UK&I stores. Partnering with in-store media specialist PRN (a STRATACACHE company), the leading omnichannel retailer is enhancing its already flourishing retail media network.

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