Nutritional Supplements Campaign

2022

A top vitamin and supplement brand promotes its new line of blended supplements to drive purchase with a campaign on PRN’s Costco TV Network

Campaign Objective

Increase brand awareness and purchase of brand’s targeted blends of nutritional supplements recently introduced into Costco merchandising distribution.

Results

Based on self reported Costco member mobile survey data, the campaign delivered double and triple digit increases in current and future purchase of the promoted products, both at the warehouse and online at Costco. When comparing mobile survey responses from the Test vs. Control Costco members, there was a:

  • 120% increase in current purchase of the brand’s targeted blends of nutritional supplements
  • 38% increase in likelihood to purchase the brand at the warehouse in the next 3 to 6 months
  • 26% increase in brand awareness
Nutritional Supplements Campaign 2022 - Current Purchase Graph
Current
Purchase
*
Nutritional Supplements Campaign 2022 - Likelihood to Purchase in Next 3-6 Months at Costco Graph
Likelihood to Purchase in Next
3-6 Months at Costco

Research Approach

A third-party research partner, MFour Mobile Research, collected a total of 300 mobile interviews from September 30 to November 14, 2022, among Costco members who were in the market for a smart TV. There were 150 Costco members each in the Test and Control cells. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.

Source: Nutritional Supplement Study, December 2022, MFour Mobile Research. Member data is based on mobile survey based self reported data. *Current Purchase is on the day of the interview.

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