Add more content here...

Walmart Welcomes Retail Media; BP x Axonet; Waitrose Smart Trollies?

Sep 06, 2025

PRN and Pursuant Health Renew Advertising Sales Agreement
Jonathan and Kate discuss the ways in which retail media is offering economic certainty for Walmart and reasonable prices for its shoppers. They then turn to the news of BP and Axonet launching a retail media network in the US before looking at what UK grocer Waitrose might be planning with its very small trial of smart shopping trollies.

Story One
Walmart finds its cushion in advertising as tariffs bite
https://digiday.com/marketing/walmart-finds-it-cushion-in-advertising-as-tariffs-bite/

Story Two
BP Enters Retail Media Network Partnership
https://csnews.com/bp-enters-retail-media-network-partnership

Story Three
Waitrose tests AI on shopping trolleys
https://www.retaildetail.eu/news/food/waitrose-tests-ai-on-shopping-trolleys/

Hosted on Acast. See acast.com/privacy for more information.

Others also viewed

Interview with Collin Colburn – IAB VP, Commerce & Media – 09/09/25

Interview with Collin Colburn – IAB VP, Commerce & Media – 09/09/25

Kate is joined by Collin Colburn Vice President, Commerce & Retail Media at IAB to discuss how IAB is working with retailers, brands, platforms and technology experts to bring clarity, collaboration and clear forms of appraisal to retail media. Looking at current concerns and as well as opportunities for growth, Collin shares what he is seeing across the marketplace and the areas of focus for IAB over the next year.

read more
Netflix looks to Amazon; Google x Criteo; Ralph Lauren’s AI Stylist? – 20/09/25

Omdia Predicts Scale; CPG Focussed on CTV and RM; Albertsons New Channels – 13/09/25

Kate and Jonathan look at the ‘explosive growth’ of retail media and what is behind the increase in investment. They then take on why cookies are losing their sweetness and why Albertson’s are matching brand ad spend.
Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open.

Share This