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With Darren Cremins, Senior Sales Director – Retail Media and Connected Store UK & Eire

Aug 30, 2025

PRN and Pursuant Health Renew Advertising Sales Agreement
Kate is joined by Darren Cremins, Senior Sales Director – Retail Media and Connected Store UK and Ireland to chat through why pop ups are, well, popping up, how AI is boosting retail, and why connections count when developing a retail media strategy.

See Darren and Kate in person at the upcoming Retail Media Summit in London on 11th September and find out more about the events we’ll be attending at retailmediaworld.com.

Story One
Waterstones to open two new bookshops within John Lewis stores
https://www.retailgazette.co.uk/blog/2025/08/waterstones-oxford-street/

Story Two
AI technology adoption surges as majority of UK retailers now have Chief AI Officers to drive strategy
https://retailtechinnovationhub.com/home/2025/8/18/ai-technology-adoption-surges-as-majority-of-uk-retailers-now-have-chief-ai-officers-to-drive-strategy

Story Three
41% of ad placements miss the mark without creative alignment – and Heineken campaign proves it
https://internetretailing.net/41-of-ad-placements-miss-the-mark-without-creative-alignment-and-heineken-campaign-proves-it/

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Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open.

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