Major pharmaceutical brand drives increase in vaccine brand share and administrations of high dose flu vaccine on PRN’s Health & Wellness Point-of-Care (POC) Healthcenters at Walmart

Major pharmaceutical brand drives increase in vaccine brand share and administrations of high dose flu vaccine on PRN’s Health & Wellness Point-of-Care (POC) Healthcenters at Walmart

Campaign Objective A leading pharmaceutical brand ran a 4 month multi-screen unbranded campaign from late September 2019 to January 2020, across 3,900 Walmart pharmacies to: Raise awareness of the advertised POC high dose flu vaccine among pharmacy shoppers aged 65+...