A top health/fitness wearable launches a successful multi-week campaign on PRN’s Costco TV Network
Campaign Objective
Promote a product launch of a leading health/fitness wearable brand and drive purchase at Costco by running a multi-week campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the advertised brand at Costco. Comparing mobile survey responses between Exposed and Non-Exposed shoppers:
- 20 percentage points significant lift in purchase intent of the advertised brand during the campaign at Costco
- 6 percentage points significant lift in purchase of the advertised brand during the campaign at Costco
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 300 mobile interviews during the campaign in Q3 2026, among Costco members in the market for health/fitness wearables at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Health/Fitness Wearables study, Q3 2026, MFour Mobile Research. Member data is based on mobile survey based self reported data.