A joint health supplement brand launches a successful multi-week campaign on PRN’s Costco TV Network
Campaign Objective
Promote a joint health supplement brand and drive its purchase at Costco by running a multi-week campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the advertised brand at Costco. Comparing mobile survey responses between Exposed and Baseline/Control shoppers
- 21 percentage points significant lift in purchase of the advertised brand during the campaign at Costco
- 28 percentage points significant lift in likelihood to visit the supplements aisle
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 300 mobile interviews during the campaign in Q2 2026, among Costco members in the market for joint health supplements at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Joint Health Supplements Study, Q2 2026, MFour Mobile Research. Member data is based on mobile survey based self reported data.