To drive purchase and influence search of the category at Costco, a multi-week campaign was launched on PRN’s Costco TV Network
Campaign Objective
Promote the apparel category at Costco, influence search of the category on Costco.com and drive its purchase at Costco and Costco.com by running a multi-week campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the category at the warehouse and on Costco.com. When comparing mobile survey responses between Test and Control shoppers:
- 23 percentage points significant lift in current purchase of the category on Costco.com
- 18 percentage points significant lift in searching for the category on Costco.com
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 300 mobile interviews during the campaign from June to July 2026, among Costco members who were in the market for the category at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Apparel Study, July 2026, MFour Mobile Research. Member data is based on mobile survey based self reported data.