Costco launches a successful multi-month campaign advertising frozen foods on PRN’s Costco TV Network
Campaign Objective
Promote frozen foods category and drive its purchase at Costco by running a multi-month campaign on the Costco TV Network.
Results
Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the category at the warehouse. Comparing mobile survey responses between Exposed and Baseline/Control shoppers:
- 26 percentage points significant lift in purchase of the advertised frozen foods during the campaign at Costco
- 14 percentage points significant lift in visits to the Frozen Foods aisle at Costco
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 300 mobile interviews during the campaign in Q2 2026, among Costco members in the market for grocery items at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Grocery Items Study, Q2 2026, MFour Mobile Research. Member data is based on mobile survey based self reported data.