Fresh Raspberries Campaign
2022

A top fresh produce brand promotes its fresh raspberries available at Costco to drive purchase with a campaign on PRN’s Costco TV Network
Campaign Objective
Increase brand awareness and purchase of fresh raspberries for sale in Costco’s produce department utilizing Costco TV at the front of the warehouse.
Results
Based on self reported Costco member mobile survey data, the campaign delivered a double digit increase in day-of impression purchase of fresh raspberries at the warehouse. When comparing mobile survey responses from the Test vs. Control Costco members, there was a:
- 84% increase in current purchase of fresh raspberries by exposing Costco shoppers to the ad campaign at the beginning of the shopping trip

Current
Purchase*
Research Approach
A third-party research partner, MFour Mobile Research, collected a total of 300 mobile interviews from October 26 to December 7, 2022, among Costco members who were in the market for a smart TV. There were 150 Costco members each in the Test and Control cells. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Source: Fresh Raspberries Study, December 2022, MFour Mobile Research. Member data is based on mobile survey based self reported data. *Current Purchase is on the day of the interview.
Others also viewed
Retailer Co-Branded FSA OTC Purchase Reminder Campaign
Increase FSA deadline awareness and drive purchase of FSA co-branded, OTC health products utilizing Costco TV Network at the front of the warehouse.
Tech Brand Campaign
A leading technology brand successfully launches an environmentally conscious campaign on PRN’s Costco TV Network
Smart TV with Installed Streaming Service Campaign
Smart TV brand promotes its brand and streaming service partnership and drives purchase with a campaign on PRN’s Costco TV Network

Retailer Co-Branded FSA OTC Purchase Reminder Campaign
Increase FSA deadline awareness and drive purchase of FSA co-branded, OTC health products utilizing Costco TV Network at the front of the warehouse.

Tech Brand Campaign
A leading technology brand successfully launches an environmentally conscious campaign on PRN’s Costco TV Network